Art Direction for Birth Justice Campaign for Global Fund for Women
ABOUT
Birth Justise Campaign is an initiative by Global Fund for Women in collaboration with Comotion to attract attention to the problem.
CHALLENGE
Create bold campaign that stands out from usual style and grab attention to the birth related topic across countries.
SOLUTION/MY ROLE
Art Director & Graphic Designer
OUTCOME
(TBD)
WHAT WE DEVELOPED
Visual Identity
Toolkit
Social Media Posts
TEAM
Molly Marp — Project Manager
Moodboards & General Art Direction
We developed bold, bright and high-contrast design direction for Birth Justise Campaign by using neon-inspired colors and bold typography. To balance the energy and add a feminine touch, we added hand-drawn elements like brush textures on the background and undelinings. To keep photography cohesive we used color toning with brand colors.
Birth Justise ToolKit (Featured Pages)
We created bunch of social media graphic to share across channels in Instagram, Linkedin and X.
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